About The Owner

​Hello, my name is Selena and I own and operate Jewels By Sel. Jewels By Sel began as a faraway thought I had during Covid-19. It wasn't until October 2020 that I decided to take action on my dream of creating my own business. What motivated me to pursue this concept and make it a reality was my desire for individuals to be able to express themselves via inexpensive yet contemporary accessories.
Since I was a child, I have enjoyed arts and crafts, whether it was making jewellery with a rainbow loom, painting, drawing, or just crafting accessories with strings and beads. As I grew older, I became less confidence in my arts and crafts talents and lost interest in them, but during the pandemic, with lock downs and staying at home 24 hours a day, I was able to revel in my artistic ability.

I was inspired by individuals in younger generations who were building their businesses and developing their personalities. My objective is to share optimism, encourage people to be confident and creative, and inspire others to make their goals a reality. ​